Co-founders of Techturized Inc., and creators of Myavana, a hair and beauty social network (from left to right) Chanel Martin, Candace Mitchell and Jess Watson.
Atlanta, GA (BlackNews.com) — Today, Techturized Inc. announces the launch of Myavana, the first online social hair and style network developed with the express goal of helping women achieve hair nirvana.
Founders Candace Mitchell, Chanel Martin, Jess Watson, and Joy Buolamwini saw an opportunity to give women a platform to share haircare and hairstyle knowledge. The founders’ personal hair experiences (all are style conscious engineers) made them keenly aware of the challenges women, particularly African-American women, have finding haircare solutions when they travel or when they change hairstyles.
Acting CEO Candace Mitchell explains, “Many of us have dealt with the challenges of our daily hair maintenance since we were little girls as we mirrored our mothers tackle our complex curls and thick manes. Generation after generation, there hasn’t been a central resource established to simplify this process, whether it be finding a salon or stylist in your local city or receiving tips and suggestions that are unique to your hair challenges. It’s time to change that and we aim to meet the hair care needs of women everywhere in an innovative way.”
Myavana encourages women to form communities based on hair texture, desired hairstyles, or geography. Users can upload hairstyles, share beauty tips (including information about styling products and preferred salons), and styling techniques. Users can follow desired hairstyles by “Girlfriending” users who post images with that style. Each time a user accepts a Girlfriend request, the community can follow that user’s hair journey and learn her secrets to hair nirvana.
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