Co-founders of Techturized Inc., and creators of Myavana, a hair and beauty social network (from left to right) Chanel Martin, Candace Mitchell and Jess Watson.
Atlanta, GA (BlackNews.com) — Today, Techturized Inc. announces the launch of Myavana, the first online social hair and style network developed with the express goal of helping women achieve hair nirvana.
Founders Candace Mitchell, Chanel Martin, Jess Watson, and Joy Buolamwini saw an opportunity to give women a platform to share haircare and hairstyle knowledge. The founders’ personal hair experiences (all are style conscious engineers) made them keenly aware of the challenges women, particularly African-American women, have finding haircare solutions when they travel or when they change hairstyles.
Acting CEO Candace Mitchell explains, “Many of us have dealt with the challenges of our daily hair maintenance since we were little girls as we mirrored our mothers tackle our complex curls and thick manes. Generation after generation, there hasn’t been a central resource established to simplify this process, whether it be finding a salon or stylist in your local city or receiving tips and suggestions that are unique to your hair challenges. It’s time to change that and we aim to meet the hair care needs of women everywhere in an innovative way.”
Myavana encourages women to form communities based on hair texture, desired hairstyles, or geography. Users can upload hairstyles, share beauty tips (including information about styling products and preferred salons), and styling techniques. Users can follow desired hairstyles by “Girlfriending” users who post images with that style. Each time a user accepts a Girlfriend request, the community can follow that user’s hair journey and learn her secrets to hair nirvana.
Myavana supports its communities with tools that will best fit the user’s lifestyle and hair needs including access to the best bloggers, youtubers, shampoos, conditioners and stylists. Chief Beauty Officer Chanel Martin notes, “We understand that that in order to get that perfect style, you need the right products. Myavana is the place to get up to date styles and product information to ensure that everyday is a good hair day!”
Myavana is currently available on the Apple App Store. By Spring 2014, Myavana will be available on Google Play. The Techturized founders are targeting 2QTR, 2014 to have a web-based solution that will mirror its mobile functionality. Jess Watson, Chief Technology Officer, notes, “This version is just the tip of the iceberg”.
Watson further explains, “As the Myavana community grows, users can expect to receive relevant hairstyle and hair product content delivered right to their phone from their favorite girlfriends and brands to achieve their best look”.
Join the Myavana community. Share, Receive, Learn & Love.
Myavana, Sisters Helping Sisters Achieve Hair Nirvana!
(Myavana is a registered trademark of Techturized Inc. in the United States and/or other countries.)
About Techturized Inc
Techturized Inc is a beauty technology company that creates innovative solutions for women. It was created by four female African American engineers, Candace Mitchell, Jess Watson, Chanel Martin and Joy Buolamwini, based in Atlanta, Georgia. For more information about the brand, please visit, www.techturized.com.
About Myavana.com
Myavana is an online social hair and style network where women can collaborate on haircare and styling issues. Users can access the network via the iPhone App on the AppStore. Android and web versions will be available in the 1QTR, 2014. For more details, visit www.myavana.comTo download Myavana, go to: iOS version [https://itunes.apple.com/us/app/myavana/id741557888?mt=8]
