Black TV Ratings for Week of March 10 – 16
(March 19, 2014) Olivia Pope raised the fortunes of ABC again as the political drama “Scandal” held on to the No.1 spot on the Top 25 chart of favorite shows in Black households. The Thursday night leader showed an increase of 130,000 Black viewers and went to an 18.1 rating.
ABC was the week’s most watched network by Black households, knocking perennial title taker CBS to second place by winning viewers over on Sunday night. ABC had three Sunday prime time winners, while CBS dropped to two. The total audience for eight of ABC’s most popular shows on the chart was 11.6 million. CBS had 9.3 million for nine of its shows. NBC claimed 6.6 million across six of its shows.
The total number of viewers for the Top 25 programs in Black homes, according to Nielsen, was down six percent from the previous week to 3.1 million.
Top 25 Broadcast Shows in Black Households
  Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)
|
1 |
SCANDAL | ABC |
18.1 |
8.8 |
3,413 |
|
2 |
RESURRECTION | ABC |
8.2 |
4.7 |
1,803 |
|
3 |
GREY’S ANATOMY | ABC |
7.5 |
3.3 |
1,276 |
|
4 |
PERSON OF INTEREST | CBS |
6.8 |
3.0 |
1,167 |
|
5 |
AMERICAN IDOL-WEDNESDAY | FOX |
6.7 |
3.4 |
1,315 |
|
6 |
VOICE | NBC |
6.7 |
3.3 |
1,276 |
|
7 |
BLUE BLOODS | CBS |
6.5 |
3.1 |
1,208 |
|
8 |
NCIS: LOS ANGELES | CBS |
6.5 |
2.8 |
1,086 |
|
9 |
CRIMINAL MINDS | CBS |
6.3 |
2.9 |
1,114 |
|
10 |
CHICAGO PD | NBC |
6.0 |
3.1 |
1,202 |
|
11 |
REVENGE | ABC |
6.0 |
3.3 |
1,272 |
|
12 |
VOICE-TUE | NBC |
5.9 |
2.8 |
1,090 |
|
13 |
AMERICAN IDOL-THURSDAY | FOX |
5.8 |
2.8 |
1,064 |
|
14 |
BELIEVE 3/10 | NBC |
5.7 |
2.9 |
1,101 |
|
15 |
LAW AND ORDER:SVU | NBC |
5.7 |
2.9 |
1,109 |
|
16 |
60 MINUTES | CBS |
5.5 |
2.8 |
1,073 |
|
17 |
CSI | CBS |
5.4 |
2.6 |
988 |
|
18 |
HAWAII FIVE-0 | CBS |
5.4 |
2.6 |
1,005 |
|
19 |
ONCE UPON A TIME | ABC |
5.1 |
3.1 |
1,181 |
|
20 |
MARVEL AGENTS S.H.I.E.L.D | ABC |
5.0 |
2.4 |
914 |
|
21 |
20/20-FRI | ABC |
5.0 |
2.6 |
998 |
|
22 |
THE BIG BANG THEORY | CBS |
4.8 |
2.4 |
921 |
|
23 |
CRISIS | NBC |
4.8 |
2.3 |
904 |
|
24 |
THE BACHELOR | ABC |
4.5 |
2.1 |
803 |
|
25 |
THE GOOD WIFE | CBS |
4.5 |
2.1 |
819 |
Source: The Nielsen Co. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times eastern.
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