Atlanta Hawks owner Bruce Levenson admits he hates the fan base that populates Phillips Arena. It’s just too black.
Can you believe that the Atlanta Hawks owner Bruce Levenson may have gotten caught sending an email filled with language even more racist than what Donald Sterling got kicked out of the NBA for?
Levenson just announced he’s selling the team after admitting he sent an email so racist that it would make Donald Sterling smile.
NBA Commissioner Adam Silver, who finally exhaled after exiling former Los Angeles Clippers owner Donald Sterling for his secretly-taped and rabidly racist phone message to his flunky jump off chick, had to be choking on his breakfast cereal when he got the memo that Levenson did pretty much the same thing.
When confronted by Silver, Levenson admitted he sent the email to team executives back in 2012, mandating them to figure ways to attract more suburban white fans at games. Levenson then tallied what he believes are all the problems with the Atlanta Hawks fan base, listing the following:
- The fan base is 70 pct black;
- The cheerleaders are black;
- The music is almost exclusively hip hop;
- The bars inside the arena are 90 percent black;
- He claims there are few fathers and sons at the games;
- He says the postgame concerts are always either hip hop or gospel
Levenson wasn’t finished. He also had this to say:
“My theory is that the black crowd scared away the whites and there are simply not enough affluent black fans to build a significant season ticket base.” He also complained that he’s told team execs, “I want some white cheerleaders … I have even bitched that the kiss cam is too black.”
NBA Commissioner Adam Silver told reporters that Levenson admitted to sending the email, just two months after Donald Sterling was escorted out of ownership of the Clippers.
Levenson said he is immediately putting the team up for sale.
Levenson has since apologized to fans in a written statement, saying:
“If you’re angry about what I wrote, you should be. I’m angry at myself too.”