 The NBA boosted its dominance over cable TV viewing in black households when compared to the previous week. Basketball-related programming captured 15 slots on the Top 25 chart, with a 20.1 million Black viewers. That’s up from the 12.4 million and 12 chart positions. Despite that popularity, non-NBA programs claimed the first four spot on the chart. TNT, not surprisingly, was the most watched cable network among the Top 25, with 11.6 million watching 10 NBA-related shows. VH1 was second with 6.8 million across four of its offerings, while Bravo had 4.7 million for four programs. The total number of viewers for the Top 25 cable shows. According to Nielsen, was down 15 percent from the previous week to 30.5 million. Top 25 Cable Shows in Black Households Black Cable TV Ratings for Week of April 27 – May 3 Â Â Rank | Program | Network | AA Rating | AA Share | AA Viewers 2+(000)
Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times eastern. |
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