Despite more NBA games on chart, Top 25 cable audience falls from previous week

 In this Dec. 16, 2014, file photo, Golden State Warriors guard Stephen Curry goes in for a shot during an NBA basketball game against the Memphis Grizzlies in Memphis, Tenn. Facebook executive Sheryl Sandberg has enlisted NBA stars LeBron James, Curry and some of the basketball league's other top players to convince more men to join the fight for women's rights at home and at work. The players will deliver the message in public service announcements that will appear during NBA games shown on major TV networks over the next few months. (AP Photo/Brandon Dill, File)
In this Dec. 16, 2014, file photo, Golden State Warriors guard Stephen Curry goes in for a shot during an NBA basketball game against the Memphis Grizzlies in Memphis, Tenn.(AP Photo/Brandon Dill, File)


The NBA boosted its dominance over cable TV viewing in black households when compared to the previous week. Basketball-related programming captured 15 slots on the Top 25 chart, with a 20.1 million Black viewers. That’s up from the 12.4 million and 12 chart positions. Despite that popularity, non-NBA programs claimed the first four spot on the chart.
TNT, not surprisingly, was the most watched cable network among the Top 25, with 11.6 million watching 10 NBA-related shows. VH1 was second with 6.8 million across four of its offerings, while Bravo had 4.7 million for four programs.
The total number of viewers for the Top 25 cable shows. According to Nielsen, was down 15 percent from the previous week to 30.5 million.
Top 25 Cable Shows in Black Households
Black Cable TV Ratings for Week of April 27 – May 3

   Rank | Program | Network | AA Rating | AA Share | AA Viewers 2+(000)

1 LOVE & HIP HOP ATLANTA 4 VH1 12.9 19.4 2,600
2 REAL HOUSEWIVES ATLANTA BRAVO 10.3 16.1 1,841
3 IF LOVING YOU IS WRONG OWN 9.8 14.4 1,767
4 LHH ATL AFTERPARTY LIVE VH1 9.6 13.8 1,903
5 NBA PLAYOFFS- ROUND 1 TNT 8.5 15.1 1,603
6 NBA PLAYOFFS- ROUND 1 TNT 7.6 12.0 1,501
7 NBA PLAYOFFS- ROUND 1 TNT 7.1 12.8 1,439
8 WATCH WHAT HAPPENS LIVE BRAVO 7.0 10.5 1,241
9 NBA PLAYOFFS- ROUND 1 TNT 6.8 10.4 1,292
10 NBA PLAYOFFS- ROUND 1 TNT 6.6 10.5 1,180
11 LOVE & HIP HOP ATLANTA 4 VH1 6.0 8.6 1,215
12 SWAB STORIES VH1 5.9 8.4 1,178
13 NBA PLAYOFFS- ROUND 1 TNT 5.8 8.5 1,144
14 NBA PLAYOFFS- ROUND 1 TNT 5.5 9.1 1,091
15 NFL DRAFT ESPN 5.1 8.0 1,048
16 BLOOD, SWEAT & HEELS BRAVO 5.1 7.4 862
17 WWE ENTERTAINMENT USA 4.7 6.7 990
18 NBA PLAYOFFS- ROUND 1 TNT 4.6 7.7 789
19 NBA PLAYOFFS-1ST RD ESPN 4.6 8.0 891
20 WWE ENTERTAINMENT USA 4.4 6.3 955
21 INSIDE THE NBA PLAYOFFS TNT 4.3 7.7 846
22 WWE ENTERTAINMENT USA 4.3 6.5 871
23 REAL HOUSEWIVES ATLANTA BRAVO 4.3 6.6 756
24 NBA PLAYOFFS- ROUND 1 TNT 4.0 6.5 755
25 GAME OF THRONES HBO 3.7 5.5 820

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times eastern.

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