(NNPA)–Keeping up with the tech curve is just as important as keeping up with the fashion code. No one wants to be left behind.
On Monday, May 4, eMerge Americas presented the Women, Innovation and Technology Summit, where different women discussed their business and innovation startups and gave advice to potential entrepreneurs. Fashion and technology was the topic of one speaker, Liz Bacelar, founder and CEO of Decoded Fashion.
Decoded Fashion is the world’s leading event series and community-fueling innovation for fashion and retail. It is a series of events connecting decision-makers in fashion, beauty and retail by emerging and establishing technology companies. Decoded Fashion also exposes the fashion industry to new helpful technology that best fit their brand, consumers and other sectors of the fashion business. This may lead tech companies to have partnerships with top designers and fashion publications.
Bacelar, a former CBS News producer and an Emmy nominee, came across the idea of using the tech industry to help solve problems in the fashion world when she met a man who built a prototype to help solve a problem that his wife had with online shopping. The technology, however, didn’t serve any solution for fashion or the consumer.
“Two guys were saying ‘I have this idea for fashion. My wife likes fashion,’ but I looked at what they built and it was quite idiotic,” Bacelar said. “But these guys were quite brilliant. So I said, ‘hold on, there is a problem here. You have this ability to build great technology, but you don’t know what the problems are.’”
Bacelar, a Brazil native, thought it would be perfect to place the two industries into the same room for problem solving and using technology as part of the solution. Decoded Fashion finds the solutions by hosting a series of fashion hackathons, a social coding event that brings together computer programmers and others to improve upon or build new software programs.
Decoded Fashion’s goal is to have designers and fashion industry executives partner up with tech startups and create products that are globally accessible.
Bacelar says she doesn’t think about being a Latin woman in technology. She just strives to do her best by continuing to merge the fashion and technology industries together.
“I can’t even talk about being Latin in tech. I’m still on being a woman in tech, and don’t get me started on being a mom in tech,” Bacelar said jokingly.
Eveline Pierre, co-founder of Miami Caribbean Code, attended the Women, Innovation and Technology summit and heard Bacelar speak. She said she was her favorite speaker at the event.
“I loved it. She was my favorite. The thing is she wasn’t a big techie and she’s not a designer, but she had passion and that’s where true innovation takes place,” Pierre said. “She was trying to make her life easier and accessible in fashion, by bringing fashion and technology together and creating Decoded Fashion. I think she’s brilliant. I haven’t heard anything like it before, bringing technology and fashion together. Liz being Brazilian has bridged the gap in technology and in fashion.”
Special to the NNPA from The Miami Times
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