Worrell got his public relations start in 2010 when D.C. music artist RAtheMC asked him to be her hype man. At the time, he worked full-time at the United States Navy Memorial Foundation where he learned the ins and outs of event planning and management, while also attending the Art Institute of Washington for Digital Media Production.
While traveling with the MTV Video Music Awards nominated artist, he soon realized that being on stage was not his forte. “When I got up there, I was happy to support and be there for her, but it just wasn’t me,” he says.
Instead, he took notice of her marketing and public relations teams and repositioned himself as her publicist. In 2011, he started his company and began attending events, networking and learning the ropes.
Since then, Worrell has represented local recording artists Pert McFly, Lano and IhsAn Bilal, as well as Ms. Maryland US 2010-2012 Tiffany Parker, and Uno’s Chicago Grill in Bowie, Md., among others. He’s hosted charity events at the Children’s National Medical Center, participated in World AIDS Day in Baltimore, Md. and the American Black Film Festival in Miami. Additionally, he’s worked with artists and athletes from Miami and Atlanta to St. Louis and Canada.
Born and raised in Prince George’s County, Md. Worrell has special ties to the D.C. metro area and hopes to create a new climate in the city. “I’m trying to be a liaison for the entertainment, lifestyle and sports worlds where they’ll reach out to my firm and my clients for opportunities here in D.C. like how they come to other big firms in New York and LA,” he says. “I want to create that space in D.C.”
Self-described as a genuine guy with great interpersonal skills, Worrell may be just the man for the job. “My goal is to really help people to achieve their dreams,” he says. “I’m not doing it to be seen or for recognition. I’m doing it because it’s what I love to do,” he says. “This is my job. My goal is to push other people further and to get them their shine and their recognition.”
For more information, visit https://worrellpr.com/.
Special to the NNPA from the Afro-American Newspaper
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