As the march to the NBA Finals continued, the frenzy among fans pushed cable viewing of the games to record levels. The Top 25 cable favorites in black households included 12 programs that were basketball-related, as well as the week’s No.1 and 2 winners. That comes to 12.2 million for basketball, or 42 percent of the Top 25 total viewership.
ESPN was the most-watched cable network in Black homes, with 7.4 million viewers across four basketball-related shows. TNT was second with 4.8 million for three NBA offerings. OWN was third with 3.0 million for three shows.
The total number of viewers for the Top 25 cable shows in black households, according to Nielsen, was down 17 percent during the last week of May to 29.1 million.
Black Cable TV Ratings for Week of May 25 – 31
Top 25 Broadcast TV Shows in Black Households
Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)
|1||NBA PLAYOFFS-CONF FNLS||ESPN||14.6||22.8||2,932|
|2||NBA PLAYOFFS-CONF FNLS||ESPN||13.5||20.9||2,826|
|3||NBA PLAYOFFS- CONF FNLS||TNT||12.4||18.6||2,442|
|4||IF LOVING YOU IS WRONG||OWN||9.2||13.5||1,731|
|5||LHH LIVE: THE WEDDING||VH1||9.0||14.3||1,770|
|6||INSIDE THE NBA PLAYOFFS||TNT||8.3||13.3||1,598|
|7||BRAXTON FAMILY VALUES||WETV||6.2||9.8||1,100|
|8||RHOA KANDIS SKI TRIP||BRAVO||6.0||9.6||1,093|
|11||GAME OF THRONES||HBO||4.5||6.8||887|
|12||NBA PLAYOFFS PRE-GAME||TNT||4.2||6.9||780|
|14||CUTTING IT: IN THE ATL||WETV||4.1||6.6||707|
|16||BLOOD, SWEAT & HEELS||BRAVO||4.0||6.1||734|
|20||I DIDNT DO IT||DISNEY||3.9||5.9||914|
|22||IF LOVING YOU IS WRONG||OWN||3.6||5.7||612|
|23||LHH LIVE: THE WEDDING||VH1||3.5||5.6||583|
|24||FOR BETTER OR WORSE||OWN||3.4||5.9||719|
Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times are eastern.