NBA Semifinals games, programming set a record at 42% of Top 25 cable viewers

Cleveland Cavaliers forward LeBron James, center, watches the end of the game against the Chicago Bulls with guard Kyrie Irving, left, and center Tristan Thompson during the second half of Game 6 in a second-round NBA basketball playoff series in Chicago on Thursday, May 14, 2015. The Cavaliers won 94-73. (AP Photo/Nam Y. Huh)
Cleveland Cavaliers forward LeBron James, center, watches the end of the game against the Chicago Bulls with guard Kyrie Irving, left, and center Tristan Thompson during the second half of Game 6 in a second-round NBA basketball playoff series in Chicago on Thursday, May 14, 2015. The Cavaliers won 94-73. (AP Photo/Nam Y. Huh)

As the march to the NBA Finals continued, the frenzy among fans pushed cable viewing of the games to record levels. The Top 25 cable favorites in black households included 12 programs that were basketball-related, as well as the week’s No.1 and 2 winners. That comes to 12.2 million for basketball, or 42 percent of the Top 25 total viewership.
ESPN was the most-watched cable network in Black homes, with 7.4 million viewers across four basketball-related shows. TNT was second with 4.8 million for three NBA offerings. OWN was third with 3.0 million for three shows.
The total number of viewers for the Top 25 cable shows in black households, according to Nielsen, was down 17 percent during the last week of May to 29.1 million.
Black Cable TV Ratings for Week of May 25 – 31
Top 25 Broadcast TV Shows in Black Households

Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)

1 NBA PLAYOFFS-CONF FNLS ESPN 14.6 22.8 2,932
2 NBA PLAYOFFS-CONF FNLS ESPN 13.5 20.9 2,826
3 NBA PLAYOFFS- CONF FNLS TNT 12.4 18.6 2,442
4 IF LOVING YOU IS WRONG OWN 9.2 13.5 1,731
5 LHH LIVE: THE WEDDING VH1 9.0 14.3 1,770
6 INSIDE THE NBA PLAYOFFS TNT 8.3 13.3 1,598
7 BRAXTON FAMILY VALUES WETV 6.2 9.8 1,100
8 RHOA KANDIS SKI TRIP BRAVO 6.0 9.6 1,093
9 K.C. UNDERCOVER DISNEY 4.8 7.6 1,131
10 NBA PRE-GAME ESPN 4.7 7.8 856
11 GAME OF THRONES HBO 4.5 6.8 887
12 NBA PLAYOFFS PRE-GAME TNT 4.2 6.9 780
13 NBA PRE-GAME ESPN 4.2 6.9 813
14 CUTTING IT: IN THE ATL WETV 4.1 6.6 707
15 WWE ENTERTAINMENT USA 4.1 6.7 969
16 BLOOD, SWEAT & HEELS BRAVO 4.0 6.1 734
17 WWE ENTERTAINMENT USA 4.0 6.2 919
18 WWE ENTERTAINMENT USA 3.9 6.0 880
19 BREAK HBO 3.9 5.8 775
20 I DIDNT DO IT DISNEY 3.9 5.9 914
21 K.C. UNDERCOVER DISNEY 3.6 5.9 849
22 IF LOVING YOU IS WRONG OWN 3.6 5.7 612
23 LHH LIVE: THE WEDDING VH1 3.5 5.6 583
24 FOR BETTER OR WORSE OWN 3.4 5.9 719
25 AMERICAN DAD ADULT
SWIM
3.3 5.3 526

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times are eastern.
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