Beyoncé’s has come out with a new line of athletic wear and it has the BeyHive buzzing. The “athliesure” line is the product of a joint venture with Sir Philip Green of the Arcadia Group, and went on sale on April 13, via Topshop, Nordstrom, and Net-A-Porter, among others.
“She basically wanted to try on all on the outfits in front of the girls, so that wasn’t an invite for me, that one. And more importantly, I wanted to make sure that she tried all of them and that she was happy.” Green told USA Today. “We didn’t just come and pick up and stretch fabrics and off we went. We spent six months developing the fabric — the pants, the bras, all the athletic wear — for great soft touch, soft handle, and I think it’s got an everyday yet fashionable element to it.” Adding, “she [Beyoncé] signed off on every piece.”
The Queen Bey discussed her involvement in the process:
“We had countless meetings; we searched for and auditioned designers for months,” she said. “We really took our time, developed custom technical fabrics, and tried to focus on pushing athleticwear further.”
Mrs. Carter’s inventory includes a multiplicity of t-shirts, tanks, hoodies, and leggings that range from $25-$185, with the mindset that there will be the inevitable expansion.
“We’ve been discussing adding footwear in (and) adding some accessories in. This is the start of building a brand, which I hope will have longevity.” Green said.
Check out Bey Bey’s new clothing line by flipping the e-page: