KNOWLEDGE IS POWER—Hustle Her Way creator Kyshira S. Moffett empowers her audience during the final Hustle Her Way Summit on June 29.
by Diane I. Daniels, For New Pittsburgh Courier
Like the previous three Hustle Her Way summits, participants left excited, rejuvenated and ready to take their business to the next level…or to perhaps launch an entrepreneurial venture.
Saturday, June 29 saw women from New York, Washington, D.C., Chicago, Cincinnati, Toronto and as far away as St. Thomas, Virgin Islands, gather at the Doubletree by Hilton Hotel and Suites Pittsburgh Downtown for what the creator, Kyshira S. Moffett, says is the final Hustle Her Way Summit.
“This year’s surpassed my expectations. When creating this in 2016 I never imagined they would reach ballroom status. Each year it has grown. Even now, several weeks later I continue to receive positive feedback,” Moffett said.
The goal and purpose of the summits was to provide ambitious, entrepreneurial women with the tools and resources they needed to be successful in pursuit of their aspirations, aiming to provide actionable content in the form of workshops and providing attendees with a unique opportunity to build a powerful network. “This was the event where women came together to share, collaborate and grow. Women that attended made a decision to invest in themselves,” said Moffett.
Moffett, a digital brand strategist, content creator and award-winning entrepreneur and author, is proud of her own growth and development within the last several years. Living her motto, “Feel the fear and do it anyway,” earlier this year she left her full-time position at a local university and now operates KSM Group full-time. The 28-year-old Chicago native’s KSM Group is a boutique brand consulting firm that equips entrepreneurial women with digital brand and launch strategies to propel their businesses and blogs to the next level. Since 2013, she calculates that she has touched the lives of over 20,000 global followers through her services.
She discussed during the event that if an entrepreneur has hesitant feelings about getting into business, it’s quite natural. “But you must overcome your fears,” Moffett said. She indicated that it’s OK to continue to work a regular job and to have a side hustle. “A lot of us are the best at both worlds. There is beauty in partnerships. It’s about building relationships.”
Also during her 40-minute presentation, other encouraging suggestions she shared were to overcome the comparison syndrome. “Don’t compare yourself to others,” she said, mentioning how Facebook and other social media sites can be a deterrent. “Clean up your social media feeds. Unfriend and block those that make you feel bad. Follow people that inspire and fuel you. Curate what you are taking in because you are on a journey.”
Moffett, as the audience hung onto her every word, then dealt with money blocks. “Invest in your business. It reflects how your customers view your business. Shift how you view the dollar. Money is a tool, not a scarce resource. Change your thinking, as that when you spend it, it’s gone versus when you invest it, it will be a return. Get over your fears.”
Her final point was to overcome looking for validation and support from people around you. “Remember that the vision you have was given to you directly from God. The validation you are seeking has to come from within, through prayer and a lot of meditation,” she said.
Preparing to participate in the July 20-24 NAACP 110th Convention Mobilizing in Detroit, Moffett is looking forward to her future endeavors. She has launched The Power Collective, a private coaching program for women entrepreneurs who want to increase their visibility, profits and impact. She is planning a Power Circle Retreat in October in Miami which was ordinally scheduled to occur in Punta Cana. And she is also planning a series of retreats for the year 2020. The smaller, intimate retreats will replace the Hustle Her Way summits. “The retreats will provide more specific resources, will be more focused and tangible.”
Since leaving her job in January, Moffett says she is a bit freer and has seen some amazing growth in herself. “I have a lot more personal happiness, operate on my own terms while continuing to make an impact on women’s lives. I enjoy what I do. I love empowering and helping women. It’s a joy to witness their a-ha moments.”
Moffett, a Hampton University graduate with a bachelor’s and MBA degree, has been recognized by Ebony Magazine, Fast Company, XO Necole, CNN Money, Blavity and Empire Life Magazine. She was named Entrepreneur of the Year by Style Week Pittsburgh and has been inducted as an official member of the Forbes Coaches Council.
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