Rihanna’s lingerie company has been lauded as a leader in diversity, for its size-inclusive styles and wide range of brand ambassadors and models. According to Business Insider, with the addition of physical stores to its online marketplace, Savage X will be head-to-head with lingerie retailer Victoria’s Secret.
Rihanna’s company has already tested out pop-up shops but next year’s venture will also help bring the styles closer to customers who might not feel comfortable buying their personals online.
“Fit and comfort are so important,” Pendarvis said, adding that some customers “don’t feel comfortable purchasing online.”
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