Chicago Sky rookie Angel Reese has turned an online jab into a cultural power play with the launch of Mebounds, a new merch line that reclaims mockery and fuels empowerment. What began as shade has become a statement—benefiting her namesake foundation and advancing causes close to her heart.
WNBA rookie and cultural phenom Angel Reese is turning online shade into a statement of power with the debut of her new merchandise line, Mebounds. What began as a social media jab at her relentless rebounding has now become a bold brand—and a movement.
“Whoever came up with the ‘mebounds’ thing—y’all ate that up,” Reese said in a video clip shared on her website. “Anything that comes off that board, it’s mine.”
Initially coined to mock Reese’s commanding rebound presence, mebounds has been reclaimed by the Chicago Sky star as a symbol of dominance and self-assurance. It’s the latest in a series of savvy branding moves that highlight Reese’s ability to flip criticism into cultural capital.
Purpose beyond the merch
A portion of proceeds from the Mebounds line will benefit the Angel C. Reese Foundation, which supports women’s empowerment, education, and mental health awareness. The foundation recently expanded its mission to include cyberbullying prevention, a cause close to Reese as she continues to face heightened scrutiny in the spotlight.
Since her breakout stardom at LSU, Reese has remained fiercely authentic. Her Mebounds launch is not only a clever clapback—it’s a message about self-worth, resilience, and using your platform for good.
For more information or to shop the collection, visit www.theangelreese.com.