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A bipartisan data-privacy law could backfire on small businesses − 2 marketing professors explain why

Privacy comes at a price. oatawa/iStock via Getty Images by John Lynch, University of Colorado Boulder and Jean-Pierre Dubé, University of Chicago Orion Brown started Black Travel...

Why Dunkin’ and Lego rebrands succeeded – but X missed the mark

by Matthew Pittman, University of Tennessee Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X....

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