NFL Draft coming to Pittsburgh…Gainey plays vital role

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Pittsburgh’s first Black mayor, Ed Gainey, has a large number of support­ers.

And he, not unlike any­one else in life, has detrac­tors.

But one thing no one can take away from Ed Gain­ey is that under his watch as Pittsburgh’s mayor, the city was awarded the largest three-day tourism gift in all of America—the 2026 NFL Draft.

Of course, without the Pittsburgh Steelers, with­out Art Rooney II and the Rooney family, without the Super Bowls, without the great success on the field, the Draft wouldn’t have thought about coming to Pittsburgh. But Mayor Gainey, who is a diehard Steelers fan growing up on the East End, going to Peabody High School and waving Terrible Towels at every turn, told everyone from his first day in office that he wanted the Draft in Pittsburgh.

“I told Mr. Rooney, ‘We gotta get the Draft here,’” Mayor Gainey said a day after the NFL made it of­ficial on Wednesday, May 15. He said, ‘Are you sure?’ I said, ‘Yeah, Mr. Rooney, I’m sure because you de­serve it.’”

CELEBRATING THE FEAT OF THE DRAFT COMING TO PITTSBURGH IN 2026—JERAD BACHAR, ED GAINEY, SARA INNAMORATO, JOSH SHAPIRO, ART ROONEY II. (PHOTOS BY MARLON MARTIN)

The Steelers held a news conference on Thursday, May 16, at Acrisure Stadi­um, featuring Rooney, the Steelers’ President; Penn­sylvania Governor Josh Shapiro; Allegheny Coun­ty Executive Sara Innam­orato; Mayor Gainey; and VisitPittsburgh President and CEO Jerad Bachar.

News of Pittsburgh get­ting the NFL Draft spread like wildfire. Pittsburgh’s legions of African Amer­ican Steelers fans wel­comed the news, and with the sheer number of peo­ple coming to Pittsburgh, all it can do is help Afri­can American business­es Downtown, in the Hill District, the North Side, East Carson Street on the South Side, and maybe into other parts of town where Black businesses reside.

About a month ago, De­troit hosted the 2024 NFL Draft. There, it broke re­cords for the most people to attend the three-day event, where 775,000 fans attended. On Day 1 of the Draft, which hosts the first round but is arguably the most important round to witness, some 275,000 people were in atten­dance in Detroit.

PITTSBURGH MAYOR ED GAINEY (PHOTO BY MARLON MARTIN)

But Mayor Gain­ey isn’t about to let Detroit keep the record.

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“Everybody wants to talk about numbers; here’s my number. I predict we will have a million people come to our city,” Mayor Gainey said. [/perfectpullquote]

“Here’s why. See, people remember the Immaculate Reception and Franco Harris. People remember the time that John Stallworth caught the over-the-shoulder catch against the Rams in the Super Bowl. They re­member Lynn Swann and his acrobatic catch against the Cowboys, they remem­ber James Harrison run the whole field for a touch­down against Arizona. We have so many memories that people hold dear to themselves that no mat­ter what city you go to, one thing you’re going to find is a Steeler bar or restaurant.”

Mayor Gainey, him­self, left Pittsburgh to attend college at Morgan State University in Baltimore.

But he returned, unlike a lot of people who, over the years, may have felt that opportunities weren’t here for African Ameri­cans or any ethnicity. And then when the steel mills closed, that caused a mas­sive exodus of Greater Pittsburghers who had to find work in other parts of the country. But Mayor Gainey talked about how, “even though where they reside is where they live, Pittsburgh is home. And now they get to bring back their kids and grandkids so they can see what spe­cial place raised them up.”

Mayor Gainey, sporting a gray Steelers cap, said that Pittsburgh gets to demon­strate to those who left how the city moved “from a smoky city to a technol­ogy city, to an educational city to a med city, to an AI (artificial intelligence) city…we have continued to grow in the midst of ev­erything and still kept our roots to who we are, that grit, that determination, that strength.”

For those who aren’t foot­ball fans, the NFL Draft used to be held each year at Radio City Music Hall, in New York City. But in the last 10 years, the NFL decided to move the Draft to other cities, such as Chicago (2015, 2016), Phil­adelphia (2017), Dallas (2018), Nashville (2019), Cleveland (2021), Las Ve­gas (2022) and Kansas City (2023). Pittsburgh actually hosted two NFL Drafts, in 1948 and 1949, but it’s apples and oranges compared to how the Draft was back then compared with now.

When the Draft was held in nearby Cleveland, it generated $42 million in economic impact, accord­ing to the Greater Cleve­land Sports Commission. To be fair, the number was smaller than pro­jected most likely due to COVID-19 still having a hold on the country. Still, 160,000 people turned out in Cleveland for the three-day event.

There was always talk about whether a city as mountainous and dense as Pittsburgh could actually host an NFL Draft…where would you put all those people? You can’t move water, you know.

But Rooney said the space between Acrisure Stadium and PNC Park, all the way back to Fed­eral Street, would be the primary location for the Draft population. It’s basi­cally parking lots between the two stadiums, and in less than two years, that area will be swarmed with football fans from every­where. Bachar discussed how the Downtown Pitts­burgh area will also be used for the Draft as well, with Point State Park as a possibility. But the actual Draft stage is most likely going to be next to Acri­sure on the North Shore, not the Point. The Draft is expected to have at least a $120 million economic im­pact on Pittsburgh.

Oh, and for the people who won’t make the trip to Pittsburgh for the Draft, the city will get exposure to some 50 million view­ers on TV and streaming platforms for those three days in late April and/or early May. It could help with some African Amer­ican professionals who may have thought about making a Columbus, Ohio, or Raleigh, N.C., or Atlanta, Ga., home recon­sider, and put Pittsburgh on their radar.

“When I say a million people, people may think I’m laughing but I’m tell­ing the truth,” Mayor Gainey said. “…This is the ‘City of Champions.’ And like I say when we’re in office, if we say we gon’ do it, we do it. Let’s go get it.”

 

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