A true advertising face-plant happens when a commercial is both tone-deaf and completely forgettable. spxChrome/iStock via Getty Images
by Matthew Pittman, University of Tennessee
What makes...
Nearly $11 billion is projected to be spent on political advertising in the 2024 fall election season. PM Images/DigitalVision Collection via Getty Images
by Heather...
People have a tough time discerning a fake review from a real one. Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images
by Ann Kronrod, UMass Lowell
For the...
by Cyntrice Thomas, University of Florida
Ever since July 1, 2021, student-athletes have been able to pursue endorsement deals. But when it comes to getting...
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by Sarah Stonbely, Northwestern University
Is local news readily available in your town? Do reporters still cover your school board and other municipal...
Millions of dollars go into each Super Bowl ad. Cinefootage Visuals/Getty Images
by Linda Ferrell, Auburn University and O.C. Ferrell, Auburn University
With the Kansas City...
TEENS AND BOOZE--Getty Images Stock Photo
(NewsUSA) - Past month underage alcohol consumption in the United States has decreased by 53% in the past 20...
by Saeid Kermani, Trent University; Peter Darke, York University, Canada, and Theo Noseworthy, York University, Canada
Nike’s advertisement featuring Colin Kaepernick sparked a social media...
by Jeremiah Favara, Gonzaga University
In his forthcoming book, “Tactical Inclusion: Difference and Vulnerability in U.S. Military Advertising,” Jeremiah Favara, a communication scholar at Gonzaga...
