All she wants for Christmas…. Kraft74/Shutterstock
by Benjamin Beef, IÉSEG School of Management
The emotional and unifying power of traditional festivals could only interest marketing. More and...
PITTSBURGH, PA (January 17, 2024)…One of America’s favorite burgers is expected to get bigger (and saucier!) at the end of the month. The Double Big Mac will...
by Doug Gross (CNN) -- Move over, Coke. It looks like Apple is the real thing. The tech giant has ended Coca-Cola's 13-year run as the world's most valuable brand on a highly regarded annual list.
