Dispatch from Pennsylvania: How marketing affects swing voters as U.S. election looms

October 31, 2024

By: The Conversation

Cutting marketing spending often backfires on businesses

July 22, 2024

By: The Conversation

From Barbie to Thomas the Tank Engine: How entertainment brands are adapting to Generation Alpha

May 22, 2024

By: The Conversation

WNBA’s 2024 regular season shines beyond Caitlin Clark with star power rookies

May 17, 2024

By: Courier Newsroom

ESPN’s ‘WNBA Countdown’ features all-Black female broadcast team

May 15, 2024

By: Courier Newsroom

How Jason Kelce built his personal brand and became a Philly legend

May 13, 2024

By: The Conversation

Caitlin Clark signs 8-figure signature sneaker deal; yet, no Black WNBA players have signature shoes

April 21, 2024

By: Hunter Gilmore

From rebel to retail − inside Bob Marley’s posthumous musical and merchandising empire

February 7, 2024

By: The Conversation

Super Bowl ads: It’s getting harder for commercials to score with consumers

February 4, 2024

By: The Conversation

Focus on right now, not the distant future, to stay motivated and on track to your long-term health goals

January 7, 2024

By: The Conversation