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Caitlin Clark signs 8-figure signature sneaker deal; yet, no Black WNBA players have signature shoes

Caitlin Clark is in talks to ink a deal with Nike for a signature shoe and it’s sparked a discussion about the lack of...

From rebel to retail − inside Bob Marley’s posthumous musical and merchandising empire

by Mike Alleyne, Middle Tennessee State University The long-awaited Bob Marley biopic “One Love” will highlight important moments in the musician’s life – his adolescence...

Super Bowl ads: It’s getting harder for commercials to score with consumers

Millions of dollars go into each Super Bowl ad. Cinefootage Visuals/Getty Images by Linda Ferrell, Auburn University and O.C. Ferrell, Auburn University With the Kansas City...

Focus on right now, not the distant future, to stay motivated and on track to your long-term health goals

The fresh flavors taste good now – a here-and-now reward that’s more motivating than potentially avoiding health problems in the future. kajakiki/E+ via Getty Images by...

A bottle of scotch recently sold for $2.7 million – what’s behind such outrageous prices?

In November 2023, a bottle of Macallan Scotch whisky fetched the highest price of all time for a bottle of wine or spirits. Wiktor Szymanowicz/Future...

Keeping a streak alive can be strong motivation to stick with a chosen activity

by Danny Weathers, Clemson University Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness, storms and nightfall to maintain...

Americans are tiptoeing out of economic turmoil this holiday shopping season

by Ayalla A. Ruvio, Michigan State University and Forrest Morgeson, Michigan State University With two big shopping days on the horizon – Black Friday and...

More youth and parents discuss underage drinking

TEENS AND BOOZE--Getty Images Stock Photo (NewsUSA) - Past month underage alcohol consumption in the United States has decreased by 53% in the past 20...

Why Dunkin’ and Lego rebrands succeeded – but X missed the mark

by Matthew Pittman, University of Tennessee Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X....

Tipping etiquette and norms are in flux − here’s how you can avoid feeling flustered or ripped off

by Nathan B. Warren, BI Norwegian Business School and Sara Hanson, University of Richmond Tipping has gotten more complicated – and awkward – in North...

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