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Public opinion polls

Why the margin of error matters more than ever in reading 2024 election polls

A political opinion poll aims to get a representative sample of the wider public. borzaya/iStock / Getty Images Plus  – a pollster with 30 years...

Independent voters are few in number, influential in close elections – and hard for campaigns to reach

Adobe Stock Photo by Julio Borquez, University of Michigan-Dearborn As the 2024 campaign cycle unfolds, campaign strategists, pollsters and political scientists have been closely watching independent...

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