With the fist day of school approaching fast, Michigan’s newest school district—the Education Achievement Authority (EAA)— is pushing to enroll as many students possible by any means necessary, or so it seems.
As the fate of Public Act 4—the legislation that made the EAA possible—now hangs in the balance of a public vote come Nov. 6, it’s crucial to keep the momentum, and enrollment, rolling at full speed according to district officials.
Despite the uncertain outcome of the Nov. 6 vote on the controversial emergency manager law, the district is charging “full steam ahead” according to Roy Roberts, emergency manager for Detroit Public Schools and director of the EAA.
In order to fill the classrooms on time and overthrow any doubts or uncertainty about the new EAA schools, The EAA, which is a public/private partnership between the State of Michigan and Eastern Mcihgian University, got popular bad boy rapper T.I. to urge youngsters via a radio advertisement on a local hip-hop station to enroll in an EAA school.
A Radio ad airing on The New Hot 107.5 FM on Sunday, dubbed the EAA “ the hottest new schools” featuring T.I’s voice asking kids to tell their parents to get them in an EAA school.
This choice of spokesperson raises the some questions: What’s the message here? Obviously kids listen to T.I., but should the EAA district be using a rapper whose reputation is smeared by frequent stints in prison for illegal gun charges as the pied piper leading students their doors?
The enrollment numbers aren’t that bad: Last week The Detroit News reported that the district had 6,660 students signed up and ready to start. The goal is 11,000 students total to fill all 15 EAA schools. That’s about more than half of the final goal and enrollment will continue through September.
While T.I. is popular, and could get student’s attention, it’s the parents who ought to be making these decisions of where to place their child, not kids who want to go to a school because their favorite rapper—who brags about shooting people in his songs—thinks it’s “hot.”
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