Charles E. (Chuck) Morrison, Executive Vice President and General Manager of Client Services for the UniWorld Goup advertising agency, confirmed reports to Target Market News that he submitted his resignation on Friday, October 31. Morrison, who first joined UWG 15 years ago, declined to discuss the reasons for his departure or what his future plans will be.
“Chuck’s insights have been amazing for our clients,” Monique Nelson, CEO of the UniWorld Group, told Target Market News. Nelson acquired ownership of the agency from founder Byron Lewis in 2012. “I could not have done the last two and a half years [of the transition in ownership] without him, and I’m wishing him success in the next chapter. I’m honored to have worked with him and known him.”
Morrison, who has more than 30 years of experience in marketing, is widely known as a pioneer in African American marketing. Prior to joining UniWorld, where he oversaw the agency’s work on the Ford and Lincoln accounts, among others, he had held top positions on both the client and agency sides of the business.
Morrison was Executive Vice President/Partner at D.C.A., an agency in Detroit, Michigan, where he worked on Daimler/Chrysler, Kmart, General Mills, Ameritech, Carson Products, Western Union and Miller Brewing Co. accounts.
Prior to that, Morrison was Vice President of Multicultural Marketing for Coca-Cola USA, where he developed and managed a reported budget of $80 million, at the time the largest allocation for ethnic marketing by any major corporation. Under his leadership, Coca-Cola USA realized dramatic growth in share of the African American, Hispanic and Asian American consumer segments.
At Burrell Advertising Inc., Morrison was instrumental in developing McDonald’s and Carnation’s successful ethnic marketing programs. In addition, he served in various Brands, Sales and Promotions positions with Proctor & Gamble and the Schlitz Brewing Company.
UniWorld Group, one of the nation’s largest and oldest multicultural ad agencies, is headquartered in New York with satellite offices in Detroit, Atlanta. Among its clients are Colgate-Palmolive, Ford and Lincoln, The Home Depot, Amtrak and U.S. Marines.
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