NCAA executive backs athlete image compensation

Oliver Luck
In this March 2, 2013, file photo, West Virginia athletic director Oliver Luck watches a women’s NCAA college basketball game between Baylor and West Virginia at WVU Coliseum in Morgantown, W.Va. (AP Photo/David Smith, File)

INDIANAPOLIS (AP) — Oliver Luck isn’t changing his position about paying college athletes for the use of their names, images or likenesses.
The NCAA’s new executive vice president of regulatory affairs believes it’s a fundamental right.
On Thursday, one day after accepting the post, the former West Virginia athletic director outlined a broad vision for what he hopes to do. His goals include creating better relationships with schools, providing more clarity and transparency about rules and enforcement decisions, and helping cope with a variety of lawsuits already in the system.
While Luck has said previously he believes athletes should be compensated for using their likenesses and reiterated the need to “do the right thing, Luck says he has not yet discussed that position with his new boss, NCAA President Mark Emmert.


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