by Saeid Kermani, Trent University; Peter Darke, York University, Canada, and Theo Noseworthy, York University, Canada
Nike’s advertisement featuring Colin Kaepernick sparked a social media...
Parents tend to talk to kids more when they play together with traditional toys versus tech toys.
iStock / Getty Images Plus
by Brenna Hassinger-Das, Pace...
by A. Joseph Dial, Purdue University
The film “Air,” which tells the story of Nike’s signing of Michael Jordan, isn’t actually about Michael Jordan at...
by Matthew Pittman, University of Tennessee
Social media can be mentally draining. And when mentally drained, you are more likely to be influenced by a...
by John Licato, University of South Florida
Each day, messages from Nigerian princes, peddlers of wonder drugs and promoters of can’t-miss investments choke email inboxes....
by Andrea Luangrath, University of Iowa
The big idea
Consumers who see a product on sale being virtually touched are more engaged and willing to pay...
by Damon Carr
For New Pittsburgh Courier
There’s an expression spoken in Latin—“Caveat Emptor.” In English, it means, “Let the Buyer Beware.” In other words, the...
