I get a lot of emails, recently I got an email about the just-launched iPhone version of the step-by-step cooking app SideChef. It is already soaring up the ranks in the iTunes Food and Drink store as cooks of all levels discover the app loaded with more than 1,000 recipes by more than 100 chefs and top bloggers along with partners Atlanta’s Le Cordon Bleu and Alice Water’s Edible Schoolyard Project.
SideChef differentiates itself from the traditional cooking and recipe apps offering narrated voice guidance to actually read the recipe steps to cooks step by step. Cooks can say “next” or “back” to move forwards or backwards a step. The “Her” voice command technology acts like Siri to calmly read cooks the recipe allowing your hands to be free and cooking to be fun and enjoyable. Automatic timers keep cooks on track as they continuously run on the app as user’s progress through the recipe.
SideChef contains beautiful imagery taken by the masterful chefs themselves and offers connections to cooks of all levels from around the globe. SideChef’s CEO and founder Kevin Yu, former global manager of community development at World of Warcraft, is using gamification and other social features to build a global foodie community with SideChef.
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